David’s Substack

David’s Substack

The Best Life Strategy is This: Maximize the Good, Minimize the Bad

I’ve done it for three decades and it works.

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David Gerken
Jul 10, 2025
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A group of people watching a game on a big screen TV
Photo by AWOL Projector on Unsplash

I write a lot about approaches to living life. Most of the time it’s of a spiritual bent, i.e., don’t look OUT to the world to heal what ails you inside. Look inside to heal what ails you inside.

Today’s approach to life strategy is more practical than spiritual. It’s about maximizing the good while minimizing the bad. …

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